More gamers are willing to pay a hundred dollars for GTA 6, how about you?

Analyst Matthew Ball previously suggested that a price increase for AAA games, potentially to $100, could revitalize the gaming industry. This sparked a discussion, prompting a survey to gauge player willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto VI.

Surprisingly, the results showed significant acceptance. Over one-third of nearly 7,000 respondents indicated they would pay this price for a base version of Rockstar's new sandbox title, even amidst current industry trends of pushing players towards more expensive expanded editions, as seen with Ubisoft's pricing model.

Ball's statement, which went viral recently, posited that a $100 price point could serve as a beneficial precedent for the entire industry, with Rockstar and Take-Two ideally leading the charge.

Rockstar has announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, these updates likely extend beyond mere visual enhancements.

A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players. Furthermore, certain features found in the console versions of Grand Theft Auto Online, such as Hao's specialized car modifications allowing for extreme speeds, are currently unavailable on PC. The possibility of this high-performance tuning becoming available on PC is high.