by Nora Mar 04,2025
Avowed, Obsidian Entertainment's RPG, has become a major win for Microsoft, attracting 5.9 million players on Xbox Game Pass in its first month. This surpasses Indiana Jones and the Dial of Destiny's 4 million players within the same period. Leveraging the popular Pillars of Eternity universe, Avowed's success is confirmed by mindGAME Data, which analyzes player engagement, streaming views, and search trends.
Image: reddit.com
Despite positive reviews and strong sales, Microsoft's investment in Avowed (estimated between $80 and $120 million) necessitates sustained player engagement beyond the initial launch. Maintaining current subscribers and expanding the player base through strategic marketing, potential expansions, and exploring multi-platform releases (like a PlayStation 5 version) are crucial for long-term profitability.
While initial player interest is high, Microsoft must ensure Avowed remains a valuable asset for subscriber retention. Consistent content updates and increased accessibility will be key to its continued success in the competitive gaming landscape.
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