by Zoe Jan 26,2025
Blizzard's approach to the Diablo franchise prioritizes player engagement across all titles. This strategy was highlighted following the release of Diablo 4's first expansion.
Diablo 4's remarkable success as Blizzard's fastest-selling game underscores the company's commitment to long-term support. In a recent VGC interview, Diablo series head Rod Fergusson and executive producer Gavian Whishaw emphasized that sustained player interest across all Diablo games—from the original to Diablo 4—is a key objective. The philosophy is simple: players enjoying any Blizzard game is a win.
Fergusson stated that Blizzard rarely discontinues game support, citing the continued availability of Diablo, Diablo 2, Diablo 2: Resurrected, and Diablo 3 as examples. He further clarified that the company isn't concerned about player distribution across different Diablo titles. The success of Diablo 2: Resurrected, a remaster of a 21-year-old game, demonstrates the enduring appeal of the franchise. The overarching goal is to maintain a thriving Blizzard gaming ecosystem.
Blizzard's strategy isn't about actively shifting players from one game to another. Instead, the focus is on creating compelling content for Diablo 4 that naturally attracts and retains players. Continued support for older titles like Diablo 3 and Diablo 2 reflects this commitment to player choice and overall franchise health.
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