Roblox Welcomes Coach Fashion House to Enhance Virtual Styling

New York fashion house Coach is set to collaborate with Fashion Famous 2 & Fashion Klossette
The experience will form part of their "Find your courage" campaign
Get exclusive items and explore themed areas

Famous New York fashion house Coach is set to collaborate with the Roblox experiences Fashion Famous 2 and Fashion Klossette as part of their new Find Your Courage campaign. The collab will bring exclusive items and themed areas to the two experiences and starts on July 19th.
The environmental part of the collaboration includes new areas covering Coach's Floral World and Summer World themes. In Fashion Klossette, you'll be able to explore a daisy-filled design area, while in Fashion Famous 2 you'll see a New York subway-inspired stage surrounded by pink fields.
And, of course, there are also new in-game items to collect. Compete in the usual fashion catwalk-inspired gameplay of these experiences with both free Coach items, and those from Coach 2024 Spring Collection that are purchasable with in-game currency.

Famous fashion in the palm of your hand
Now it might seem weird to try and promote high fashion on platforms like Roblox, and we thought so too. But as it turns out there are a significant number of players for whom Roblox functions their own virtual wardrobe, with 84% of Gen Z players reportedly saying that their avatar's style influences their own real-world fashion choices. At least according to Roblox's own research.

It's yet another sign of just how critically Roblox is considered as a promotional platform. For everything from the latest movies and games to haute fashion!

But if you're not looking to hop into the formerly block-based building game-turned-virtual platform, you can always take a gander at our list of the best mobile games of 2024 (so far) to see what other premium picks we reckon are worth a go.

Or maybe you'd rather set your calendar with our list of the most anticipated mobile games of the year to see what's coming around the horizon?