Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events for snagging deals on everything from tech to video games, the landscape of seasonal sales has expanded dramatically. In 2025, retailers are gearing up to offer enticing deals throughout the year, making now an excellent time to hunt for bargains on a wide array of products.

To maximize your savings throughout the year, it's wise to mark your calendar with key shopping dates. We've compiled a comprehensive list of the major upcoming sales events to help you strategically plan your shopping, both online and in-store, in 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

Valentine's Day, though not traditionally a shopping holiday, triggers a surge in gift purchases, leading to widespread discounts. From early February through Valentine's Day, you'll find deals on items perfect for gifting, such as smartwatches, jewelry, LEGO flower sets, video games, and book collections. These sales mark the first significant discount event of 2025, often offering the year's lowest prices to date.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Post-Valentine's, Presidents' Day ushers in the first federal holiday with notable sales. Expect discounts on mattresses, clothing, laptops, and PCs, with sales starting the week before the Monday holiday. Many retailers, including Amazon, often feature sitewide promotions during this period.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day brings another opportunity for savings. As tax returns are processed, retailers capitalize on this by offering deals on TVs, electronics, and LEGO sets, making it an opportune time to snag some bargains.

4. Star Wars Day Sales (May 4)

May the Fourth, a playful nod to Star Wars fans, has evolved into a prime time for discounts on Star Wars merchandise, including LEGO sets, movie collections, and games. It's an ideal day for fans to explore special deals.

5. Mother's Day Sales (May 8–11)

Mother's Day is another occasion ripe with gift-giving opportunities, leading to discounts on popular items like flowers, jewelry, watches, and chocolates. While not as steep as Black Friday, you can still find noteworthy deals on a variety of products.

6. Memorial Day Sales (May 22–26)

Memorial Day sales, fueled by the holiday's three-day weekend, offer discounts across multiple categories, including mattresses, clothing, appliances, laptops, and furniture. Major retailers like Amazon, Walmart, and Best Buy typically launch extensive sales events leading up to the Monday holiday.

7. Dads and Grads Sales (June 1–15)

Early June sees a convergence of graduation and Father's Day celebrations, prompting retailers to offer significant discounts on big-ticket items like TVs, laptops, PCs, and furniture. This period is especially advantageous for buying electronics at reduced prices.

8. 4th of July Sales (July 1–6)

The 4th of July sales period brings competitive discounts on electronics, including TVs and gaming monitors, often rivaling those seen during Prime Day or Black Friday. Additionally, expect sales on mattresses, major appliances, furniture, clothing, and summer-related items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, traditionally held in mid-July, has evolved into a major sales event rivaling Black Friday. Other retailers, including Walmart, Target, and Best Buy, join in with their own sales, making it an ideal time to purchase a wide range of products. While the exact date for 2025 is yet to be confirmed, it's likely to occur around July 15-16.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, Labor Day sales offer another chance to save on a variety of items, including mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. With the holiday falling on a Monday, sales typically start the preceding week.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October, a newer addition to the sales calendar, offers a precursor to Black Friday deals. This event, which started in 2022, has become a fixture, with other retailers following suit. The exact dates are yet to be announced, but expect it around the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday, the ultimate shopping event, spans the entire month of November. While the actual day falls on November 28, deals start rolling out post-October Prime Day. The best deals typically occur on Thanksgiving and the following Friday, with official sales from major retailers kicking off around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which started in 2005, has grown to match Black Friday's significance. Deals often begin the Sunday after Black Friday, extending through the week as part of Cyber Week. While there may be slight differences, both events offer similar discounts.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay in 2007, marks the final push of holiday sales. Originally focused on ensuring timely delivery before Christmas, it now encompasses a broader range of "last-minute" deals, often extending right up to Christmas Eve.

15. New Year's Sales (December 26–January 1)

The year concludes with New Year's sales, starting just after Christmas. These sales are perfect for those returning gifts and looking to spend their refunds, as well as for finding deals on older tech models as retailers clear inventory for new releases. This period, especially close to CES, is prime for purchasing TVs and gaming monitors at discounted prices.