"2025: Best Times for Affordable TV Purchases"

Televisions are a significant investment, yet they are among the most frequently used devices in your home. Opting for a low-cost TV with subpar picture quality and a limited lifespan just to save a few dollars is not a wise choice. Instead, you should aim to spend less on a top-tier TV that meets all your gaming and streaming requirements. Fortunately, TV deals are available throughout the year, so you don't have to pay full price if you know when to shop.

While Black Friday and Cyber Monday are well-known for their substantial discounts, these events often offer the deepest savings if you can secure the best deals. However, there are other times throughout the year when you can find significant discounts on the best gaming TVs or quality 4K TVs.

In the weeks leading up to the Super Bowl, which is the biggest TV-watching event of the year, you can often take advantage of savings. Additionally, with most manufacturers unveiling new models for the spring, this period is an excellent time to find deals on older TVs. Nonetheless, there are always upcoming sales events on the horizon, such as holiday weekends and Amazon Prime Day.

Black Friday and Cyber Monday

What was once a major shopping event following Thanksgiving has now extended into several weeks of sales in November, covering a wide range of products. TVs often see some of the most significant discounts of the year, making this one of the best times to look for a deal. You can find many budget-friendly TVs at rock-bottom prices, perfect for a guest bedroom or a kid's playroom. Higher-end and newer models, which were released in the spring, are also frequently discounted, ensuring you can find a deal that meets your needs.

Black Friday was traditionally an in-store shopping extravaganza, with people camping outside retailers like Best Buy and Walmart to grab limited stock at low prices. While some incredible TV deals are still exclusive to in-store purchases, these are mostly used to draw customers into stores, and the stock often sells out quickly unless you arrive early. If you have a specific TV in mind, be ready to act fast during these 2025 deals.

Cyber Monday is the online shopping counterpart to Black Friday, where you'll find the best deals from online retailers. Amazon offers sales similar to Prime Day, which occurs in the summer (and now in October), where you can find various TV deals available for a limited time and in limited quantities. Other retailers like Best Buy and Walmart also participate in Cyber Monday, with similar sales both online and in-store.

Before the Super Bowl

Following the holiday rush, the Super Bowl emerges as one of the year's biggest TV-watching events. Retailers often have better TV availability around mid-January and early February, as stock replenishes after the holiday sales. Therefore, in the weeks leading up to the game, you'll see substantial savings on TVs, especially on large screens. Typically, older models are the first to go on sale with deeper discounts, but you can still find excellent deals on newer TVs. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the Consumer Electronics Show (CES), where many TV manufacturers announce their newest models (see details about CES 2025 for TVs expected to be on sale). This means stores will be eager to clear out older models to make room for the new arrivals in the spring.

Springtime

If you have a specific brand in mind, such as Samsung, LG, Sony, or TCL, many of these manufacturers release their latest TVs in the spring, starting around March and continuing through Memorial Day weekend. This period often brings deals on last year's models as retailers clear space for new stock. Manufacturers typically make minor changes to the older models' successors, so you won't miss out on many features by opting for the previous year's version.

Amazon Prime Day

Originally an Amazon Prime exclusive sale to celebrate their birthday in mid-July, Prime Day has evolved, with other retailers joining in with comparable deals. Walmart, Best Buy, and various other retailers launch their own sales around the same time, trying to compete with the online retail giant. Some even match prices.

Amazon Prime Day typically lasts a few days in mid-July and is exclusively for Prime members. You can find deep discounts on TVs similar to those seen around Black Friday and Cyber Monday, though the best deals often apply to older models. Keep an eye on the site, as deals are added throughout the event. Overall, Prime Day doesn't quite match the total number of sales across all retailers that Black Friday offers.

If you need a new TV urgently and can't wait, many retailers offer special sales during long holiday weekends like President’s Day, Memorial Day, Fourth of July, and Labor Day. These discounts may not be as substantial, and your TV selection might be more limited, but you can still find a decent deal. Currently, Presidents' Day sales are in full swing, making it a great time to find deals. The best TV discounts are at Best Buy and will end on February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding the TV release cycle is crucial for securing the best discounts, especially if you're eyeing the latest models. In January, at CES, manufacturers unveil their upcoming models. Come springtime, starting around March, these new models hit the market, and retailers offer deeper discounts on older models. Releases continue into the summer. If you're after the newest models, prices typically don't drop until the fall, with the best deals appearing during Black Friday and Cyber Monday.

TV Brands With New Products

Notable TV brands release updated and new models annually. Here's a closer look at their latest offerings:

Samsung

Samsung is focusing on higher-end models, resulting in fewer budget-friendly options. The 2025 lineup shows minimal changes from last year, with new models offering slight upgrades. These TVs promise better brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and improvements to their already excellent gaming features.

LG

LG's OLED evo TVs in 2025 feature upgrades, including AI for personalization and an enhanced "Brightness Booster Ultimate" technology. Gamers will appreciate the new G5 TV with a 4K 165Hz variable refresh rate, designed to reduce lag and frame stuttering.

Hisense

Hisense is making strides in the TV market with its 2025 lineup. Many higher-end ULED models now support a 144Hz refresh rate for improved gaming. The 136" MicroLED TV is a standout, using mini-LED technology to "eliminate traditional backlight limitations."

Vizio

In 2024, Vizio made minor improvements to its latest TVs, enhancing features and LED performance. They discontinued the top-line P-series, but you can still choose from the mid-range M-series and the budget-friendly V-series. For smaller screens and 1080p resolution, the D-series offers an affordable option.

TCL

TCL made significant changes to its TV lineup in 2024, introducing the Q- and S-series, with the TCL QM8 as the flagship model. At CES 2025, TCL announced the entry-level Mini LED TV QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku, known for its streaming devices, ventured into manufacturing its own Roku TVs in 2024. Offering 11 models ranging from 24 to 75 inches, these TVs prioritize streaming. The Roku Plus series comes with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making their TVs a great option for streaming enthusiasts.

Top Budget TVs You Can Buy Now

If you're ready to shop now, we maintain an ongoing list of the latest TV deals. Here are some of our top budget picks for 2025, even if there isn't a sale:

### Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1This stunning QLED TV offers impressive contrast and brightness, and can even hit 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV with Amazon Fire TV OS for seamless streaming and smart home capabilities. See it at Amazon