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Best Laptop Deals in 2025: When to Buy

by Charlotte Mar 28,2025

Laptops can be a significant investment, but savvy shoppers can mitigate the cost by timing their purchases strategically. Even with the constant influx of new models, there are specific times throughout the year when you can snag the best deals on laptops, including the latest models in 2025. With President's Day sales approaching, let's explore the optimal times to buy a new laptop annually.

For the Best Time to Buy a Laptop in 2025, Keep in Mind:

Big Sales Events: Black Friday, Cyber Monday, Prime Day
Back to School Timing
New Hardware Releases

Black Friday / Cyber Monday

Black Friday and Cyber Monday Deals

Black Friday and Cyber Monday are prime times to purchase a laptop, offering more than just doorbuster deals. New laptop hardware typically launches at the beginning of the year or around October, depending on the manufacturer. This timing means that laptops from the previous generation, or those that become outdated after CES (the Consumer Electronics Show), are heavily discounted. For instance, MacBooks often see significant price drops shortly after new models are announced.

Retailers like Amazon and Best Buy aim to clear out older stock to make room for new products, which can lead to substantial savings—often 20-30% off the original price. These sales events are perfect for grabbing a high-quality laptop at a reduced cost. Black Friday in 2025 falls on November 28, with deals starting as early as late October, following Amazon's October Prime Day event.

Amazon Prime Day

Amazon's Prime Day is another excellent opportunity to find laptop deals, though they may not be as robust as those during Black Friday. Prime Day is particularly advantageous for purchasing Chromebooks, which are already budget-friendly and see even deeper discounts during this event. Since most Chromebook activities are browser-based, the specific hardware isn't as crucial.

Prime Day 2025 is expected to occur around mid-July, similar to previous years.

October Prime Day

Amazon's second Prime Day event in October offers similar discounts to the summer version, though laptop deals are less abundant compared to Black Friday. It's still a worthwhile event to consider if you're looking for a budget-friendly laptop in the fall.

Other Sales Events

Beyond Black Friday and Prime Day, other holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature laptop discounts. Retailers such as Best Buy frequently announce sales around these times, making them excellent opportunities to find deals.

If You Want the New Hotness

For those more interested in the latest technology than in securing a deal, waiting for announcements from Nvidia, Intel, or AMD about new laptop hardware is key. At CES 2025, a new generation of laptops was unveiled, focusing on AI assistants and Mini-LED displays. Gaming laptop trends, including next-generation graphics like Razer's RTX 5090 laptops, were highlighted.

Intel Announces 13th Gen Raptor Lake Mobile Processors at CES 2023

For those interested in current deals or looking to check back periodically, we provide year-round coverage of the best gaming laptop deals.

Ultrabooks often receive upgrades, with Intel's U-series processors released sporadically. Staying updated with tech news and rumors can help you catch these releases as they happen.

New Hardware Can Lower Prices, Kind of

Waiting for new laptop hardware can also benefit you by lowering the prices of last-generation models. While it might feel like a compromise to buy a year-old laptop, the generational improvements are typically incremental. For example, the performance difference between 13th-gen and 14th-gen Intel laptops is minimal, especially for everyday tasks.

Snagging a last-gen laptop at a discounted price is a smart strategy, applicable even to MacBooks. When a new MacBook model is released, the market is flooded with discounted older models, offering savvy buyers a chance to save.