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"Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign"

by Daniel Apr 25,2025

If you've spent any time on YouTube recently, chances are you've encountered advertisements for Dream Games' Royal Match. The adventures of King Robert and his near-death experiences have significantly boosted the popularity of this match-three game. Now, its sequel, Royal Kingdom, is taking a different approach with a star-studded celebrity advertising campaign to capture the same success.

Celebrity endorsements are not a new strategy, but Dream Games is taking it to another level with their latest campaign for Royal Kingdom. From LeBron James showcasing his love for reading while sneaking in a game session, to Kevin Hart humorously enlisting an acting school to cover his roles so he can play more, the ads cover a wide range of niches.

Royal Kingdom is the much-anticipated follow-up to Royal Match, which was a tremendous success for Dream Games. The goal with Royal Kingdom is clear: to attract players beyond the typical match-three game audience.

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Life could be a dream—While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they've been making significant strides in the mobile gaming world for several years. Unlike other celebrity crossovers, such as Supercell's Clashamania event with the WWE, which focused on a specific niche, Dream Games is casting a broader net with Royal Kingdom.

From a business perspective, both Royal Kingdom and Royal Match are currently major successes in Türkiye. Beyond business metrics, the game's WiFi-free play and other features have resonated well with players globally.

If Royal Kingdom doesn't quite meet your challenge, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your skill level.